Jerry C. Olson

4 books

Consumer Behavior by Jerry C. Olson, J. Paul Peter

Consumer Behavior

Jerry C. Olson, J. Paul Peter

582 pages • first pub 2001 (editions)

informative medium-paced
Consumer Behavior & Marketing Strategy by Jerry C. Olson, J. Paul Peter

Consumer Behavior & Marketing Strategy

Jerry C. Olson, J. Paul Peter

555 pages • first pub 1987 (editions)

informative medium-paced
Consumer Behavior And Marketing Strategy by Jerry C. Olson

Consumer Behavior And Marketing Strategy

Jerry C. Olson

missing page info • first pub 1987 (editions)

informative medium-paced
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy by Thomas J. Reynolds
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
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Thomas J. Reynolds

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Thomas J. Reynolds

693 pages • first pub 2001 (editions)