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876 pages • missing pub info (editions)
ISBN/UID: 9780072315578
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 30 June 2000
Description
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature ...
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Content Warnings
876 pages • missing pub info (editions)
ISBN/UID: 9780072315578
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 30 June 2000
Description
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature ...
Community Reviews
Content Warnings