Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

306 pages • first pub 2006 (editions) user-added

nonfiction business psychology informative reflective medium-paced
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people...

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