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360 pages • first pub 1998 (editions)
ISBN/UID: 9780712680714
Format: Hardcover
Language: English
Publisher: Random House Business Books
Publication date: 05 November 1998
Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corp...
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360 pages • first pub 1998 (editions)
ISBN/UID: 9780712680714
Format: Hardcover
Language: English
Publisher: Random House Business Books
Publication date: 05 November 1998
Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corp...