Customers.Com by Patricia B. Seybold

Customers.Com

Patricia B. Seybold

360 pages first pub 1998 (editions)

nonfiction business technology informative medium-paced
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Description

This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corp...

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