Relationship Marketing: Successful Strategies For The Age Of The Customer by Regis McKenna, Regis McKenna

Relationship Marketing: Successful Strategies For The Age Of The Customer

Regis McKenna, Regis McKenna

missing page info Add in missing page information first pub 1991 (editions)

informative medium-paced
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Description

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own —the market in the Age of the Customer.

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