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Propaganda by Edward Bernays

Propaganda

Edward Bernays

212 pages first pub 1928 (editions) user-added

nonfiction politics psychology sociology challenging informative slow-paced
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Description

Edward Bernays estabeleceu as bases para aquilo a que hoje chamamos marketing político. Recorreu à palavra «propaganda», criada pela Igreja Católica e entretanto desacreditada, para definir o modo como «um governo invisível manipula as nossas ment...

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