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Priceless: The Hidden Psychology of Value by William Poundstone

Priceless: The Hidden Psychology of Value

William Poundstone

336 pages first pub 2011 (editions)

nonfiction business economics psychology informative slow-paced
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Description

The first book to reveal how everday pricing strategies manipulate us Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? ...

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