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Failure to Globally Launch: The Case for Aspiring Market Giants by J. Stewart Black, Allen J. Morrison

Failure to Globally Launch: The Case for Aspiring Market Giants

J. Stewart Black, Allen J. Morrison

166 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Morrison and Black examine how companies can globalize both their operations and their people. FAILURE TO GLOBALLY LAUNCH explains how success at certain stages of globalization can actually get in the way of success at later stages unless leaders...

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