Real Time: Preparing for the Age of the Never Satisfied Customer by Regis McKenna

Real Time: Preparing for the Age of the Never Satisfied Customer

Regis McKenna

224 pages first pub 1997 (editions)

nonfiction business informative medium-paced
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Description

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why mana...

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