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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz, Guy Kawasaki, Seth Godin

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Andy Sernovitz, Guy Kawasaki, Seth Godin

232 pages first pub 2006 (editions)

nonfiction business informative inspiring medium-paced
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Description

Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies ge...

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