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232 pages • first pub 2006 (editions)
ISBN/UID: 9781427798619
Format: Hardcover
Language: English
Publisher: Kaplan Publishing
Publication date: 01 January 1994
Description
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies ge...
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232 pages • first pub 2006 (editions)
ISBN/UID: 9781427798619
Format: Hardcover
Language: English
Publisher: Kaplan Publishing
Publication date: 01 January 1994
Description
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies ge...