The Spot: The Rise of Political Advertising on Television by Edwin Diamond, Stephen Bates
The Spot: The Rise of Political Advertising on Television

Edwin Diamond, Stephen Bates

The Spot: The Rise of Political Advertising on Television

Edwin Diamond, Stephen Bates

418 pages first pub 1984 (editions)

informative reflective medium-paced
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In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the D...

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