Sport Public Relations and Communication by Paul Kitchin, Maria Hopwood, James Skinner

Sport Public Relations and Communication

Paul Kitchin, Maria Hopwood, James Skinner

271 pages missing pub info (editions)

nonfiction business economics sports challenging informative medium-paced
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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relat...

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