Big Data Market Segmentation: New Theories And Methods For Data-driven Customer Segmentation by Zhihao Chen, Feng Qian, Feng Guo

Big Data Market Segmentation: New Theories And Methods For Data-driven Customer Segmentation

Zhihao Chen, Feng Qian, Feng Guo

208 pages • missing pub info (editions)

nonfiction computer science technology
Powered by AI (Beta)
Loading...

Description

Market segmentation is a multicriterion problem. This dissertation addresses the multicriterion nature of market segmentation with a new unified segmentation model that is derived from a multiobjective conceptual framework. The unified model elega...

Read more

Community Reviews

Loading...

Content Warnings

Loading...