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CIM Coursebook 04/05 Managing Marketing Performance
—
Helen Meek, Richard Meek, Roger Palmer
—
Helen Meek, Richard Meek, Roger Palmer
380 pages • missing pub info (editions)
ISBN/UID: 9780750662819
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 24 February 2005
nonfiction
business
medium-paced
Description
Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by 'MarketingOnline', an on-line learning resource.
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CIM Coursebook 04/05 Managing Marketing Performance
—
Helen Meek, Richard Meek, Roger Palmer
—
Helen Meek, Richard Meek, Roger Palmer
380 pages • missing pub info (editions)
ISBN/UID: 9780750662819
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 24 February 2005
nonfiction
business
medium-paced
Description
Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by 'MarketingOnline', an on-line learning resource.