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435 pages • first pub 2010 (editions)
ISBN/UID: 9781591393085
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 12 August 2010
Description
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertisi...
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Content Warnings
435 pages • first pub 2010 (editions)
ISBN/UID: 9781591393085
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 12 August 2010
Description
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertisi...
Community Reviews
Content Warnings