The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies by Paul Wiefels
The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies

Paul Wiefels

The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies

Paul Wiefels

352 pages first pub 2002 (editions)

nonfiction business informative medium-paced
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate th...

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