Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Theresa Braun, Valerie Pritchard, Dave Kerpen

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Theresa Braun, Valerie Pritchard, Dave Kerpen

220 pages • first pub 2012 (editions)

nonfiction business informative inspiring medium-paced
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It pays to be LIKEABLE You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail. Dav...

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