The NBA Story: How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse by Eric Mintzer, Rich Mintzer

The NBA Story: How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse

Eric Mintzer, Rich Mintzer

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The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has s...

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