The Power of Why: Breaking Out in a Competitive Marketplace by Jeff Cummings, C. Richard Weylman

The Power of Why: Breaking Out in a Competitive Marketplace

Jeff Cummings, C. Richard Weylman

missing page info Add in missing page information first pub 2013 (editions)

nonfiction business informative medium-paced
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Does your competitor always get the sale, even though your products and service are just as good—if not better?Why are some companies’ once-trusted brands now deemed worthless?Do you have to continually sell to your existing customers as though th...

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