Copywriting 101: How to Craft Compelling Copy by Copyblogger Media, Brian Clark, Demian Farnworth

Copywriting 101: How to Craft Compelling Copy

Copyblogger Media, Brian Clark, Demian Farnworth

87 pages first pub 2013 (editions)

nonfiction business informative medium-paced
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Description

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. Th...

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