Getting to Plan B: Breaking Through to a Better Business Model by John W. Mullins

Getting to Plan B: Breaking Through to a Better Business Model

John W. Mullins

224 pages missing pub info (editions)

nonfiction business informative medium-paced
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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succee...

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