Research in Mass Communication: A Practical Guide by Maxwell E. McCombs, Paula M. Poindexter

Research in Mass Communication: A Practical Guide

Maxwell E. McCombs, Paula M. Poindexter

451 pages first pub 1999 (editions)

informative medium-paced
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Description

Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.

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