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210 pages • missing pub info (editions)
ISBN/UID: 9780415898355
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 21 December 2011
Description
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Acces...
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210 pages • missing pub info (editions)
ISBN/UID: 9780415898355
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 21 December 2011
Description
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Acces...