5 Rules of Consumer Engagement: Tools for Your Marketing Toolbox by Melinda Wooten, Sigal Kremer, Sam Cohen

5 Rules of Consumer Engagement: Tools for Your Marketing Toolbox

Melinda Wooten, Sigal Kremer, Sam Cohen

52 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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In a world where the average consumer walks past a long wall of flat screen TVs priced similarly and can't tell the difference between one versus the other, how do you influence brand choice? As marketers, advertisers and creatives, our job often ...

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