Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Lewis Allen

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Lewis Allen

510 pages • first pub 2015 (editions)

nonfiction business history informative slow-paced
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In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination tha...

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