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576 pages • missing pub info (editions)
ISBN/UID: 9780631196389
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Publication date: 05 February 1996
Description
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-d...
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576 pages • missing pub info (editions)
ISBN/UID: 9780631196389
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Publication date: 05 February 1996
Description
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-d...