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292 pages • missing pub info (editions)
ISBN/UID: 9780809335282
Format: Paperback
Language: English
Publisher: Southern Illinois University Press
Publication date: 09 November 2016
Description
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice use...
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292 pages • missing pub info (editions)
ISBN/UID: 9780809335282
Format: Paperback
Language: English
Publisher: Southern Illinois University Press
Publication date: 09 November 2016
Description
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice use...