Craft Obsession: The Social Rhetorics of Beer by Jeff Rice

Craft Obsession: The Social Rhetorics of Beer

Jeff Rice

292 pages missing pub info (editions)

nonfiction food and drink informative medium-paced
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Description

Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice use...

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