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Marketing Performance: How Marketers Drive Profitable Growth by Thomas Bauer, Jonathan Gordon, Tjark Freundt

Marketing Performance: How Marketers Drive Profitable Growth

Thomas Bauer, Jonathan Gordon, Tjark Freundt

200 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they...

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