Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase by Colin Harper, Roddy Mullin

Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

Colin Harper, Roddy Mullin

330 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK...

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