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Al Ries, Jack Trout
231 pages • first pub 1990 (editions)
ISBN/UID: 9780452267640
Format: Paperback
Language: English
Publisher: Plume
Publication date: 01 November 1990
Description
America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to b...
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—
Al Ries, Jack Trout
231 pages • first pub 1990 (editions)
ISBN/UID: 9780452267640
Format: Paperback
Language: English
Publisher: Plume
Publication date: 01 November 1990
Description
America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to b...