A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, Scott Bedbury, Stephen Fenichell

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

Scott Bedbury, Scott Bedbury, Stephen Fenichell

missing page info Add in missing page information • first pub 2002 (editions)

informative inspiring lighthearted medium-paced
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Description

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.

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