Catalyst by Jonah Berger

Catalyst

Jonah Berger

288 pages first pub 2020 (editions)

nonfiction business psychology self help informative slow-paced
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The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new produ...

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