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288 pages • first pub 2020 (editions)
ISBN/UID: 9781471193774
Format: Digital
Language: English
Publisher: Not specified
Publication date: 03 March 2020
Description
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new produ...
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288 pages • first pub 2020 (editions)
ISBN/UID: 9781471193774
Format: Digital
Language: English
Publisher: Not specified
Publication date: 03 March 2020
Description
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new produ...