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Social Marketing and Behaviour Change: Models, Theory and Applications by Torgeir Aleti, Linda Brennan, Wayne Binney, Lukas Parker, Dang Nguyen

Social Marketing and Behaviour Change: Models, Theory and Applications

Torgeir Aleti, Linda Brennan, Wayne Binney, Lukas Parker, Dang Nguyen

427 pages • first pub 2015 (editions)

informative medium-paced
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