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Current edition
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, Stephen Fenichell

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Scott Bedbury, Stephen Fenichell

220 pages • missing pub info (editions)

nonfiction business economics informative inspiring lighthearted medium-paced
Other editions (2)
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A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury, Stephen Fenichell

A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century

Scott Bedbury, Stephen Fenichell

240 pages • first pub 2002 (editions)

nonfiction business reference informative inspiring lighthearted medium-paced
A New Brand World: 10 Principles for Achieving Brand Leadership by Scott/Fenichell Steph Bedbury
A New Brand World: 10 Principles for Achieving Brand Leadership
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Scott/Fenichell Steph Bedbury

A New Brand World: 10 Principles for Achieving Brand Leadership

Scott/Fenichell Steph Bedbury

missing duration info • missing pub info (editions)

nonfiction business economics informative inspiring lighthearted medium-paced