Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks by Mark Davis, Richard Torrenzano

Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

Mark Davis, Richard Torrenzano

304 pages • missing pub info (editions)

nonfiction business computer science economics
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Description

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion ...

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