The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life by John List, Uri Gneezy

The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

John List, Uri Gneezy

267 pages • first pub 2013 (editions)

nonfiction business economics psychology challenging informative slow-paced
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Can economics be passionate? Can it center on people and what really matters to them day-in and day-out. And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Thei...

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