The Power of Why: Understand What Customers Really Want and Win Their Business by C. Richard Weylman

The Power of Why: Understand What Customers Really Want and Win Their Business

C. Richard Weylman

176 pages • first pub 2013 (editions)

nonfiction business informative reflective medium-paced
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When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome:...

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