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Big Business Blunders: Mistakes in Multinational Marketing
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David A. Ricks
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David A. Ricks
158 pages • first pub 1982 (editions)
ISBN/UID: 9780256028508
Format: Not specified
Language: English
Publisher: Dow Jones-Irwin
Publication date: Not specified
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Big Business Blunders: Mistakes in Multinational Marketing
—
David A. Ricks
—
David A. Ricks
158 pages • first pub 1982 (editions)
ISBN/UID: 9780256028508
Format: Not specified
Language: English
Publisher: Dow Jones-Irwin
Publication date: Not specified