Influence: Science and Practice by Robert B. Cialdini

Influence: Science and Practice

Robert B. Cialdini

missing page info Add in missing page information first pub 1984 (editions)

nonfiction business psychology challenging informative medium-paced
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Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

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