Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations by Bruce I. Newman, Wojciech Cwalina, Andrzej Falkowski

Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations

Bruce I. Newman, Wojciech Cwalina, Andrzej Falkowski

340 pages • missing pub info (editions)

nonfiction business politics medium-paced
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This is the first integrated theory-to-practice text on marketing's role in the political process. It

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