CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control by Helen Meek, Richard Meek
CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control

Helen Meek, Richard Meek

CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control

CIM Coursebook

Helen Meek, Richard Meek

312 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

'Strategic Marketing Management: Planning and Control 2001-2002' is a specifically tailored coursebook for students undertaking the Planning and Control module of the CIM Diploma. Butterworth-Heinemann have worked closely with the Education Divisi...

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