Discipline of Market Leaders by Michael Treacy
Discipline of Market Leaders

Michael Treacy

Discipline of Market Leaders

Michael Treacy with Fred Wiersema

224 pages first pub 1995 (editions)

nonfiction business informative medium-paced
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Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your compan...

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