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Michael Treacy
224 pages • first pub 1995 (editions)
ISBN/UID: 9780006387169
Format: Paperback
Language: English
Publisher: Harper
Publication date: Not specified
Description
Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your compan...
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—
Michael Treacy
224 pages • first pub 1995 (editions)
ISBN/UID: 9780006387169
Format: Paperback
Language: English
Publisher: Harper
Publication date: Not specified
Description
Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your compan...