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Andy Milligan
223 pages • missing pub info (editions)
ISBN/UID: 9789814276931
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a ...
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—
Andy Milligan
223 pages • missing pub info (editions)
ISBN/UID: 9789814276931
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a ...