The Sponsor: Notes on Modern Potentates by Erik Barnouw, Roscoe Pound

The Sponsor: Notes on Modern Potentates

Erik Barnouw, Roscoe Pound

236 pages missing pub info (editions)

nonfiction art business informative reflective medium-paced
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Description

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting gra...

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