Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action by Gordon Foxall

Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

Gordon Foxall

174 pages missing pub info (editions)

nonfiction business economics psychology challenging informative medium-paced
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Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with th...

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