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174 pages • missing pub info (editions)
ISBN/UID: 9781138778207
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 15 October 2017
Description
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with th...
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174 pages • missing pub info (editions)
ISBN/UID: 9781138778207
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 15 October 2017
Description
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with th...