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320 pages • first pub 2012 (editions)
ISBN/UID: 9781422158524
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 May 2012
Description
Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be abl...
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Content Warnings
320 pages • first pub 2012 (editions)
ISBN/UID: 9781422158524
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 May 2012
Description
Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be abl...
Community Reviews
Content Warnings