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The Ultimate Field Guide to Digital Program Management by Olivier Blanchard, Daniel Newman

The Ultimate Field Guide to Digital Program Management

Olivier Blanchard, Daniel Newman

186 pages first pub 2015 (editions)

informative medium-paced
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Description

To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes... what they want the business to get from digital efforts, th...

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