A New Brand World: 10 Principles for Achieving Brand Leadership by Scott/Fenichell Steph Bedbury
A New Brand World: 10 Principles for Achieving Brand Leadership

Scott/Fenichell Steph Bedbury

A New Brand World: 10 Principles for Achieving Brand Leadership

Scott/Fenichell Steph Bedbury

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nonfiction business economics informative inspiring lighthearted medium-paced
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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles ...

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