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Scott/Fenichell Steph Bedbury
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ISBN/UID: 9781570426889
Format: Audio
Language: English
Publisher: Hachette Audio
Publication date: Not specified
Description
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles ...
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Scott/Fenichell Steph Bedbury
missing duration info
ISBN/UID: 9781570426889
Format: Audio
Language: English
Publisher: Hachette Audio
Publication date: Not specified
Description
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles ...