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240 pages • missing pub info (editions)
ISBN/UID: 9781591842132
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 01 May 2008
Description
There's fake corporate marketing and then there's real marketing. This is the real stuff for real people. -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority alr...
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240 pages • missing pub info (editions)
ISBN/UID: 9781591842132
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 01 May 2008
Description
There's fake corporate marketing and then there's real marketing. This is the real stuff for real people. -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority alr...