Cotton's Renaissance: A Study in Market Innovation by Timothy Curtis Jacobson, George David Smith

Cotton's Renaissance: A Study in Market Innovation

Timothy Curtis Jacobson, George David Smith

364 pages missing pub info (editions)

nonfiction business history informative medium-paced
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Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innova...

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